Agencies and destination builders
The pitch looks strong, but something is not landing with clients, partners, or the room. You need senior strategy that can sharpen the proposition and hold up commercially.
Creative + commercial strategy for next-gen experiences
Ambitious experience strategies should get approved, funded, and built.
Immersive Consulting closes the gap between creative vision and commercial reality for brands, agencies, sports organisations, rights-holders, and entertainment IP owners.
- 15+
- years closing the gap
- UK / USA / KSA / EU
- active engagements
- Boardroom to build
- strategy that survives scrutiny
Creative route
Partner model
Build logic
Opportunity map
Decision lens
World stage
Commercial logic
Format
Where it holds
Signed off
For teams with momentum and friction
Sports organisations and rights-holders
You have the badge, stadium, archive, audience, and opportunity. The missing piece is a route that connects fan emotion to a model worth backing.
IP owners and studios
Audiences already care. The challenge is turning that affection into a format that is fundable, buildable, and commercially serious.
Global brands
You need the team who can see across rights, budget, partnerships, cultural relevance, creative integrity, and ROI before a board will green-light it.
Proof
World-leading stages, serious commercial spaces.
The point is not just big names. It is operating where creative ambition, stakeholder pressure, partner logic, and delivery reality all collide.
Recent engagement
Studio 99 / David Beckham
Fractional ECD across immersive 360 cinema, World Cup partnership direction, and a major Miami installation launching 2026.
Global platform
BMW Group
Strategic experience partner across eight years and three continents.Live spectacle
FIFA + UEFA
Two FIFA World Cup opening celebrations and UEFA Champions League ceremonies.
Purpose with scale
War Child
Creative lead on campaigns and fundraising experiences raising over GBP 10m.The EDGE
A simple cycle for finding what will actually move.
The process is designed to get fast clarity without flattening the ambition. It turns loose opportunity into routes that can be pitched, backed, and built.
Explore
Objectives, assets, IP, constraints, markets, and stakeholders.
Distil
What only you can credibly own, and where the real opportunity sits.
Generate
Two to three credible routes with narrative spine and signature moments.
Evaluate
Partner logic, value exchange, operating assumptions, and major risk flags.
Engagements
Fast to start. Clear on what you get.
Every engagement starts with a fit call, then moves quickly toward a concrete output: direction, routes, commercial logic, or leadership in the room.
2-3 days
Direction Sprint
From stuck strategy to sharp positioning, credible routes, and a recommended next move. GBP 3,000-4,5005 days
Innovation Sprint
Find the edge that changes how you pitch, win, or engage. GBP 6,000-7,500Monthly
Fractional Leadership
CCO or MD-level support in the pitch, the decision, and the room. From GBP 5,000/month3 weeks
Strategic Blueprint
A partner-ready, executable, buildable programme with the commercial case built in. GBP 7,500-22,500Jonny Grant
Creative judgement with commercial scar tissue.
Fifteen years turning ambitious ideas into things audiences feel part of, partners back, and businesses can scale. From building and exiting companies to opening World Cups, the work sits in the room where ideas either get approved or quietly die.
Jonny Grant
Founder, Immersive Consulting
Start here